September 24, 2012

September 24, 2012

Binged It

Have you seen the ads imploring you to compare Bing and Google? Microsoft’s “Bing It On” website lets you type in a search and see the results you’d get from Bing vs. those from Google. Which is all well and good, and might even be a fantastic marketing scheme, if the Bing results were better than the Google ones.

But all you need to do is type in something remotely mathematic, and Bing stumbles. Try it. Go to bingiton.com and type “1+2” in the search box. Or “1 meter in feet.” It’s like asking me and Paula Deen to make you fried chicken. One person is going to give you fried chicken, and one person is going to give you a tube of Pringles.

Microsoft, you gotta stop trying to make Bing happen. It’s not going to happen.

The ads, of course, tell you that something like 4 out of 5 people chose Bing. I must conclude that the 4 were illiterate, or thought they were picking the one that was WORSE. Because c’mon.

It’s too bad, because I really love that ad for IE 9. No chance in Mordor, I’m going to use it as a broswer, but the commercial is so upbeat and colorful that by the time the li’l Cut the Rope guy swings around the screen, I’m all “Microsoft, WOOOOOOO.”


WOOOOOOO.

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